Highway61 will take Indian Rock to another level IF...

I had earlier blogged "We need music to spread its tentacles and serve a bigger responsibility in nurturing the minds of the people, the youth and foster a sense of awareness for the problems that have wrapped the nation." And this band was perhaps, exactly what I was referring to then.

I have been following Highway 61 a Pune based band for a couple of years now. Their music can be categorised under Hindi,Sufi, Urdu and Ethnic Rock. They have risen by playing at various college fests. Recently they won the Battle of Bands at SCMHRD and they would also open Bryan Adams on the 11th FEB 2011 in Pune.

This band has almost the right mix that is required for a band to be commercially successful. This band has risen purely on the basis of their music. They have the ability to take Indian Rock to another level if marketed properly. 50% of the Indian population is below 25 and considering the fact that they sing in Hindi there is a huge audience for the kind of music that they produce.

Their compositions are strongly rooted to what they stand for, they believe that they are the voice of the resurgent youth and it is necessary to make their voices heard, their song Jagoo Zara tries to capture just this essence.

Not too many music band in India have had really great commercial success, may be they have always been overpowered by Bollywood music. I believe that this kind of music has great potential to be commercially successful and give the Indian Rock a new definition. It would be interesting to see how these bands market themselves and what opportunities and business models come up so that bands such as these have sustainable commercial growth. 

Follow them on Facebook and download their music: Highway61