What is behind the Enfield Thump!!

I came across this print ad in the latest issue of Rolling Stones that lead me to find this amazing film that I thought I should share.

This ad sure draws that attachment to the Enfield, outlines the true essence of an Enfield being made. And the film captures the true essence of Chennai without a word spoken. We have always associated The Royal Enfields with those evangelist who own and drive them. And this film and ad pays tribute to those behind making the machine, a tribute to the place where it comes from.

And it certainly has been able to strike a different chord. A new way of looking at what is an age old principle of advertising started by Ogilvy. Let people know the product, where it comes from and how it is crafted.